ANALISIS PENGARUH QUALITY OF SERVICE, TERHADAP MINAT MEMBELI ULANG DENGAN MEDIASI PERCEIVED VALUE DAN BRAND PREFERENCE Studi kasus pada Rendezvous Karaoke and Lounge Semarang

The purpose of this research is to test the influences of quality of service on perceived value and brand preference to increase repurchase intention. Using these variables, the usage of these variables are able to solve the arising problem within Rendezvous Karaoke and Lounge Semarang. Statement of...

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Main Authors: Gultom, Henry Casandra (Author), FERDINAND, Agusty Tae (Author), RAHARJO, Susilo Toto (Author)
Format: Academic Paper
Published: 2015.
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Online Access:http://eprints.undip.ac.id/48318/
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http://eprints.undip.ac.id/48318/

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