ANALISISTENTANG PENGARUH CUSTOMER RETENTION PROGRAMS TERHADAP KINERJA PEMASARAN BATIK SKALA KECIL DAN MENENGAH DI SURAKARTA

The level of sales recognized batik in Surakarta number decreased from 2010 to 2013 because of the batik industry in other cities in Indonesia began emerging. Industry competition conditions increasingly tight batik making batik every SME should be able to survive, even to be able to continue to exp...

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Bibliographic Details
Main Authors: Kusumaningtyas, Rahma Surya (Author), WIDIYANTO, Ibnu (Author), YOESTINI, Yoestini (Author)
Format: Academic Paper
Published: 2015.
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Online Access:http://eprints.undip.ac.id/48355/
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