ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI SIKAP RESPONSIF DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN Studi pada Ace Home Center Living Plaza Semarang

The purpose of this research was to test the influences of display creatifity; store aid attractiveness; and stimuly emotional strongness toward response attitude to increase buying decision. The usage of these variables was able to solve the arising problem within Ace Hardware Living Plaza Semarang...

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Main Authors: YUANITA, Dhani (Author), WIDIYANTO, Ibnu (Author), YOESTINI, Yoestini (Author)
Format: Academic Paper
Published: 2014.
Subjects:
Online Access:http://eprints.undip.ac.id/48459/
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http://eprints.undip.ac.id/48459/

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