ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI SIKAP RESPONSIF DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN Studi pada Ace Home Center Living Plaza Semarang

The purpose of this research was to test the influences of display creatifity; store aid attractiveness; and stimuly emotional strongness toward response attitude to increase buying decision. The usage of these variables was able to solve the arising problem within Ace Hardware Living Plaza Semarang...

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Autori principali: YUANITA, Dhani (Autore), WIDIYANTO, Ibnu (Autore), YOESTINI, Yoestini (Autore)
Natura: Academic Paper
Pubblicazione: 2014.
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Accesso online:http://eprints.undip.ac.id/48459/
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http://eprints.undip.ac.id/48459/

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