STUDI TENTANG EMOSI PSIKOLOGIS DALAM MENINGKATKAN INTENSITAS PEMBELIAN IMPULSIF D'COSMO SEMARANG

The purpose of this research was to test the influences of acces easyless, and persuasive communication toward psychology emotions to increase impulsive purchasing intentions. The usage of these variables was able to solve the arising problem within D'Cosmo Semarang. The problem in this researc...

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Bibliographic Details
Main Authors: HIDAYAT, Eka Novian (Author), WIDIYANTO, Ibnu (Author), Sufian, Syuhada (Author)
Format: Academic Paper
Published: 2014.
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Online Access:http://eprints.undip.ac.id/48461/
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http://eprints.undip.ac.id/48461/

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