ANALISIS PENGARUH HEDONIC VALUE, PERSEPSI MANFAAT, DAN PERSEPSI KREDIBILITAS TERHADAP KUALITAS LAYANAN DAN DAMPAKNYA PADA MINAT BELI ULANG DENGAN MEDIASI CUSTOMER VALUE Studi kasus pada Oriflame Produk Lipstik di Kota Semarang
The purpose of this research is to test the influences of hedonic value, perceived usefulness, and perceived credibility on service quality and customer value to increase rebuying intention. Using these variables, the usage of these variables are able to solve the arising problem within PT. Oriflame...
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| Main Authors: | , , |
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| Format: | Academic Paper |
| Published: |
2014.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/48462/ |
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http://eprints.undip.ac.id/48462/3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |