ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS PELANGGAN MICROSOFT (STUDI KASUS DI KABUPATEN REMBANG)
In marketing, there is no doubt that customer loyalty is essential. Marketers will always try to keep their customers in long period or even forever if it is possible. Therefore, this research tries to examine the factors that influence the customer loyalty. These factors are perceived risk, switchi...
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| Main Authors: | , , |
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| Format: | Academic Paper |
| Published: |
2014.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/48540/ |
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http://eprints.undip.ac.id/48540/3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |