STUDY TENTANG MINAT LOYALITAS MELALUI ANALISIS BRAND PREFERENCE DAN CUSTOMER HEDONIC VALUE Studi kasus pada PT. Bank BRI (persero) Kanca Pati

The purpose of this research is to test the influences of perceived usefulness, and perceived credibility on brand preference to increase loyal intention mediated by customer hedonic value. Using these variables, the usage of these variables are able to solve the arising problem within BRI Pati bran...

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Bibliographic Details
Main Authors: Hananing, Putriadhi Rahma (Author), WIDIYANTO, Ibnu (Author), MUDIANTONO, Mudiantono (Author)
Format: Academic Paper
Published: 2014.
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Online Access:http://eprints.undip.ac.id/48542/
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http://eprints.undip.ac.id/48542/

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