STUDY TENTANG MINAT LOYALITAS MELALUI ANALISIS BRAND PREFERENCE DAN CUSTOMER HEDONIC VALUE Studi kasus pada PT. Bank BRI (persero) Kanca Pati
The purpose of this research is to test the influences of perceived usefulness, and perceived credibility on brand preference to increase loyal intention mediated by customer hedonic value. Using these variables, the usage of these variables are able to solve the arising problem within BRI Pati bran...
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| Main Authors: | , , |
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| Format: | Academic Paper |
| Published: |
2014.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/48542/ |
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http://eprints.undip.ac.id/48542/3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |