"ANALISIS PENGARUH PERSPEKTIF MANFAAT DAN KUALITAS LAYANAN TERHADAP KEPUASAN NASABAH DALAM MENINGKATKAN MINAT MEREKOMENDASIKAN" (Studi pada Bank Jateng Cabang Pembantu Kagok Semarang)

The purpose of this research is to test the influences of benefit advantage and service advantage on customer satisfaction to increase word of mouth intention. Using these variables, the usage of these variables are able to solve the arising problem within PT. Bank Jateng Capem Kagok Semarang. The s...

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Main Authors: Saputra, Whisnu Adhi (Author), Sufian, Syuhada (Author), SANTOSA, Suryono Budi (Author)
Format: Academic Paper
Published: 2014.
Subjects:
Online Access:http://eprints.undip.ac.id/48546/
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http://eprints.undip.ac.id/48546/

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