ANALISIS PENGARUH IKLAN DAN KREDIBILITAS ENDORSER TERHADAP BRAND AWARENESS UNTUK MENINGKATKAN BRAND ATTITUDE PRODUK MINUMAN ISOTONIK MEREK MIZONE (Studi Pada Mahasiswa S1 Universitas Muria Kudus)
The Problems in this study is less understood by consumers in the delivery of advertising, in addition to the celebrity used in advertising is less famous.This study aims to analyze the effects arising from the advertisement and endorser credibility on brand awareness and its impact on brand attitud...
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| Main Authors: | , |
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| Format: | Academic Paper |
| Published: |
2015-10-27.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/48638/ |
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Internet
http://eprints.undip.ac.id/48638/3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |