ANALISIS PENGARUH ATRIBUT PRODUK, KEBUTUHAN MENCARI VARIASI, DAN WORD OF MOUTH TERHADAP PERILAKU KEPUTUSAN PERPINDAHAN MEREK LAPTOP HEWLETTPACKARD (HP) KE ASUS (Studi Kasus pada Ex Pengguna Laptop HP di Universitas Diponegoro Semarang)
Brand switching is one of the interesting objects for study. Companies need to know what motivates consumers to switch to products of competitors. The purpose of this study is to test the influence of product attributes, the varietyseeking and word of mouth to brand switching behavior of the decisio...
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| Main Authors: | , |
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| Format: | Academic Paper |
| Published: |
2016-01-28.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/48647/ |
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http://eprints.undip.ac.id/48647/3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |