PENGARUH IMPLEMENTASI RELATIONSHIP MARKETING TERHADAP CUSTOMER LOYALTY DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING (Studi Pada PT. Bank Rakyat Indonesia (Persero) Tbk. Cabang Pandanaran)
In recent years, the Indonesian banking industry has massive changing. This issue challenges the Indonesia People Bank (Bank Rakyat Indonesia, BRI) to raise their level of competition. Meanwhile, the decreasing number of customers caused by the decreasing number of people opening an account, is an u...
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| Main Authors: | , |
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| Format: | Academic Paper |
| Published: |
2015-10-12.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/48691/ |
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http://eprints.undip.ac.id/48691/3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |