ANALISIS PENGARUH PERSEPSI HARGA, PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Konsumen Motor Matic Mio di Yamaha Mataram Sakti Semarang)

This research is motivated by the drop in sales at motor matic Mio. This sales decline shows a decrease in consumer purchasing decisions on the motor matic Mio so that it can be formulated in this study that how consumers make purchasing decisions for motorcycle in the middle of the increasing compe...

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Bibliographic Details
Main Authors: SITUMORANG, Gunanda (Author), SANTOSO , Suryono Budi (Author)
Format: Academic Paper
Published: 2015-12-29.
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Online Access:http://eprints.undip.ac.id/48710/
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http://eprints.undip.ac.id/48710/

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