ANALISIS PENGARUH KUALITAS LAYANAN DAN STORE ATMOSPHERE TERHADAP KEPUASAN KONSUMEN UNTUK MENCIPTAKAN LOYALITAS KONSUMEN (Studi Kasus Pada Konsumen Salwa House Kafe di Tembalang) di Tembalang)

This study aimed to analyze the effects arising from the Service Quality and Store Atmosphere on Consumer Satisfaction and its influence on Consumer Loyalty from consumer of Salwa House cafe. The variables used in this study is Service Quality and Store Atmosphere as an independent variable, then th...

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Bibliographic Details
Main Authors: ROFA, Milzam Haidi (Author), DWIYANTO , Bambang Munas (Author)
Format: Academic Paper
Published: 2015-12-22.
Subjects:
Online Access:http://eprints.undip.ac.id/48760/
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http://eprints.undip.ac.id/48760/

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