ANALISIS PENGARUH BRAND ASSOCIATIONS, BRAND AWARENESS, DAN BRAND IMAGE TERHADAP LOYALITAS MEREK DENGAN EKUITAS MEREK SEBAGAI VARIABEL INTERVENING PADA SEPATU OLAHRAGA NIKE DI KOTA SEMARANG
This study aimed to analyze the effects arising from the brand associations, brand awareness, and brand image on brand equity and its influence on brand loyalty from sport shoes brand Nike. The variables used in this study is brand associations, brand awareness, and brand image as an independent var...
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| Main Authors: | , |
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| Format: | Academic Paper |
| Published: |
2015-09.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/48774/ |
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Internet
http://eprints.undip.ac.id/48774/3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |