TENDING RELATIONSHIP QUALITY OF YOUNG MIDDLE CLASS An Empirical Study on My Starbucks Reward Members In Semarang
This study aims to examine the effect of perceived benefit in My Starbucks Reward loyalty program in Semarang. Research design used for this study is a modification of previous research about effect of loyalty program in France which was conducted by Mimouni-Chaabane and Volle (2010). The model cons...
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| Main Authors: | , |
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| Format: | Academic Paper |
| Published: |
2015-08.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/48916/ |
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http://eprints.undip.ac.id/48916/3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |