ANALISIS PENGARUH BRAND AMBASSADOR, KUALITAS PRODUK, HARGA DAN DAYA TARIK IKLAN TERHADAP BRAND IMAGE SERTA DAMPAKNYA TERHADAP MINAT BELI (Studi Kasus Pada Konsumen Face Care Garnier Di Kota Semarang)
This study aimed to analyze the effect arising from the brand ambassador, product quality, price and advertising appeals of brand image and its influence on purchase intentions of face care Garnier. Variables used in this study are brand ambassador, product quality and price as the independent varia...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Academic Paper |
| Published: |
2016-01-19.
|
| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/48932/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Internet
http://eprints.undip.ac.id/48932/3rd Floor Main Library
| Call Number: |
A1234.567 |
|---|---|
| Copy 1 | Available |