ANALISIS PENGARUH BRAND AMBASSADOR, KUALITAS PRODUK, HARGA DAN DAYA TARIK IKLAN TERHADAP BRAND IMAGE SERTA DAMPAKNYA TERHADAP MINAT BELI (Studi Kasus Pada Konsumen Face Care Garnier Di Kota Semarang)
This study aimed to analyze the effect arising from the brand ambassador, product quality, price and advertising appeals of brand image and its influence on purchase intentions of face care Garnier. Variables used in this study are brand ambassador, product quality and price as the independent varia...
Saved in:
Main Authors: | RIZKI, Shinta Pamudyaning (Author), MUDIANTONO, Mudiantono (Author) |
---|---|
Format: | Academic Paper |
Published: |
2016-01-19.
|
Subjects: | |
Online Access: | http://eprints.undip.ac.id/48932/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
ANALISIS PENGARUH DAYA TARIK IKLAN, CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MELALUI EFEKTIVITAS IKLAN, BRAND EQUITY ( Studi Pada Sabun LUX di Area Semarang )
by: SETYOWIRASTI, Astrini, et al.
Published: (2016) -
ANALISIS PENGARUH EFEKTIVITAS IKLAN DAN WORD OF MOUTH TERHADAP BRAND AWARENESS, DAN NILAI PELANGGAN SERTA DAMPAKNYA TERHADAP MINAT BELI HAND AND BODY LOTION MARINA (Studi Kasus Pada Masyarakat di Kota Semarang)
by: PERMANA , Panji, et al.
Published: (2015) -
ANALISIS PENGARUH KEPUASAN DAN BRAND TRUST TERHADAP MINAT BELI ULANG PANTENE (STUDI PADA 'YOUNG FEMALE' SEMARANG)
by: NIA, Itsna Ainin, et al.
Published: (2016) -
ANALISIS PENGARUH BRAND ASSOCIATIONS, BRAND AWARENESS, DAN BRAND IMAGE TERHADAP LOYALITAS MEREK DENGAN EKUITAS MEREK SEBAGAI VARIABEL INTERVENING PADA SEPATU OLAHRAGA NIKE DI KOTA SEMARANG
by: PUTRI, Novya Kurnianing, et al.
Published: (2015) -
ANALISIS PENGARUH EFEKTIVITAS IKLAN TERHADAP CITRA MEREK SERTA DAMPAKNYA PADA MINAT BELI SAMPO PANTENE (Studi pada Mahasiswa Fakultas Ekonomika dan Bisnis Universitas Diponegoro)
by: HAERANI, Yeni, et al.
Published: (2015)