ANALISIS PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN CETAKAN CONTINUOUS FORM MELALUI KEPERCAYAAN MEREK, (Studi Pada Percetakan Jadi Jaya Group, Semarang)

This study aimed to analyze the effect of product quality and brand image on purchasing decisions continuous form printing with using brand trust as mediator variable study on consumers Jadi Jaya Group, Semarang. The quality of continuous form products is to be considered consumers in making a purch...

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Bibliographic Details
Main Authors: CITRA, Tamara (Author), SANTOSO , Suryono Budi (Author)
Format: Academic Paper
Published: 2016-03-08.
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Online Access:http://eprints.undip.ac.id/49018/
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