ANALISIS PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, CITRA MEREK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN JASA ASURANSI JIWA (STUDI PADA AJB BUMIPUTERA 1912 CABANG CIBINONG)
This study aims to determine the effect of product quality, service quality, brand image and perception of price on purchase decisions of insurance services at AJB Bumiputera 1912 and analyze the most dominant factor in influencing the purchasing decisions of insurance services at AJB Bumiputera 191...
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| Main Authors: | , |
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| Format: | Academic Paper |
| Published: |
2016-03-31.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/49100/ |
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http://eprints.undip.ac.id/49100/3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |