ANALISIS PENGARUH DIFERENSIASI PRODUK, KUALITAS PRODUK, KUALITAS LAYANAN DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PENGAMBILAN KPR (KREDIT PEMILIKAN RUMAH) (Studi Pada Bank OCBC NISP Syariah Cabang Semarang )

This study aims to determine the diferentiation product, product quality, service qualityand consumer attitudes toward decision-making KPRib Sharia and analyze the most dominant factor in influencing the decision-making KPRib Sharia. This research was conducted at Bank OCBC NISP Syariah Branch Semar...

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Main Authors: SAFIRI, Dewanda Ayodya (Author), KHASANAH , Imroatul (Author)
Format: Academic Paper
Published: 2016-06-01.
Subjects:
Online Access:http://eprints.undip.ac.id/49254/
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http://eprints.undip.ac.id/49254/

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