ANALISIS VARIABEL ANTESEDEN BRAND EQUITY DAN HUBUNGANNYA TERHADAP PURCHASE DECISION (Studi Kasus pada Pelumas Motor TOP 1 di Kota Semarang)
Globalization has encouraged businesses to expand into various countries, TOP 1 Oil as a product of American origin was present to Indonesian automotive industry. However, competition with domestic products have made the motor TOP 1 Oil has precentage decreasing of top brand index (TBI) consecutivel...
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| Main Authors: | , |
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| Format: | Academic Paper |
| Published: |
2016-06-06.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/49354/ |
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http://eprints.undip.ac.id/49354/3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |