ANALISIS PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN DAN PERSEPSI MANFAAT TERHADAP MINAT BELI DENGAN KEPERCAYAAN SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Pengunjung Toko Online berrybenka.com di Kalangan Mahasiswa Universitas Diponegoro)
This study aimed to analyze the influence of perceived ease of use and perceived usefulness on purchase intention using trust as mediator study case on online store berrybenka.com. This study used two independent variables are perceived ease of use and perceived usefulness, purchase intention variab...
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| Main Authors: | , |
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| Format: | Academic Paper |
| Published: |
2016-05-09.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/49497/ |
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Internet
http://eprints.undip.ac.id/49497/3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |