ANALISIS PENGARUH KUALITAS KOMUNIKASI PEMASARAN DAN ELEMEN MEREK TERHADAP EKUITAS MEREK DENGAN KESADARAN MEREK SEBAGAI VARIABEL INTERVENING (STUDI KASUS PRODUK LIPSTIK MEREK RED-A)
Red lipstick-A is one of the variants of cosmetics production in PT. Vitapharm. Red-A lipstick product became one of the local name can be in the estimate in Indonesia are cosmetic. However, intense competition make the lipstick Red-A brand value index decreased the mean performance degradation occu...
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| Main Authors: | , |
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| Format: | Academic Paper |
| Published: |
2016-06-23.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/49541/ |
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http://eprints.undip.ac.id/49541/3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |