ANALISIS PENGARUH BRAND AWARENESS DAN ENVIRONMENTAL CONCERN TERHADAP MINAT BELI ULANG BAHAN BAKAR KHUSUS PERTAMINA (Studi Pembelian BBK di SPBU Pertamina Kota Semarang)
This research aims to find the influence of brand awareness, environmental concern and perceived value on repurchase intention. It is also to find the role of perceived value in mediating on repurchase intention. The study was conducted on consumers of Pertamina's special fuel in Semarang city...
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| Main Authors: | , |
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| Format: | Academic Paper |
| Published: |
2016-07-27.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/49543/ |
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Internet
http://eprints.undip.ac.id/49543/3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |