ANALISIS PENGARUH KUALITAS LAYANAN, CITRA MEREK, DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN MELALUI NILAI YANG DIPERSEPSIKAN SEBAGAI MEDIASI PADA TOKO ONLINE LAZADA.CO.ID (Studi pada Konsumen Lazada.co.id Kota Semarang)
The technological advances of the modern era led to the increasing penetration of internet users in the world, including Indonesia. This raises increased competition in the business world. This trend caused the emergence of the internet online stores. It is becoming the alternative choice in shoppin...
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Main Authors: | , |
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Format: | Academic Paper |
Published: |
2016-06-27.
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Online Access: | http://eprints.undip.ac.id/49544/ |
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http://eprints.undip.ac.id/49544/3rd Floor Main Library
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A1234.567 |
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Copy 1 | Available |