ANALISIS PENGARUH PEMILIHAN MEDIA, INTENSITAS PENAYANGAN MEDIA, DAYA TARIK PESAN PADA MEDIA TERHADAP BRAND AWARENESS DENGAN KUALITAS KOMUNIKASI PEMASARAN SEBAGAI VARIABEL INTERVENING (Studi pada Pikatan Waterpark Temanggung)
This study aimed to analyze the influence of marketing communication quality to brand awareness with media choosing, intensity of telecast media, and message appeal in media as independent variable. Pikatan Waterpark as the best tourism object in Temanggung need to improve their marketing communicat...
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| Main Authors: | , |
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| Format: | Academic Paper |
| Published: |
2016-06-28.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/49625/ |
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Internet
http://eprints.undip.ac.id/49625/3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |