ANALISIS PENGARUH ATRIBUT PRODUK TABUNGAN, MUTU TABUNGAN DAN PROMOSI PENJUALAN TERHADAP CITRA PERUSAHAAN DALAM MENINGKATKAN MINAT MENABUNG NASABAH TABUNGAN (Studi kasus pada Bank Jateng Cabang Kordinator Semarang)

This study aims to analyze how much influence the product ttribute, product quality and sales promotions to customer's interest saving inn Bank Jateng Cabang Kordinator Semarang. This study also aims to analyze whether the variable image of the company is able to imediate variable product attri...

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Bibliographic Details
Main Authors: PRATIWI, Dani (Author), SOESANTO , Harry (Author)
Format: Academic Paper
Published: 2016-02-29.
Subjects:
Online Access:http://eprints.undip.ac.id/49647/
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http://eprints.undip.ac.id/49647/

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