ANALISIS PENGARUH E-TRUST DAN E-SERVICE QUALITY TERHADAP E-LOYALTY DENGAN E-SATISFACTION SEBAGAI VARIABEL INTERVENING (Studi pada Pengguna E-Commerce C2C Tokopedia)
This study aims to analyze the influence of e-trust and e-service quality to e-loyalty through e-satisfaction of the C2C e-commerce Tokopedia's buyers. The purpose of this study is to investigate the impact of trust and service quality to consumer's loyalty through consumer's satisfac...
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| Main Authors: | , |
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| Format: | Academic Paper |
| Published: |
2016-06-27.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/49704/ |
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