ANALISIS PENGARUH CITRA MEREK, PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN BANDENG JUWANA ELRINA)
This study aimed to analyze the influence of brand image, product, price, and promotion to purchasing decision study case on consumer of Bandeng Juwana Elrina. This study used four independent variables are brand image,product, price, and promotion. purchasing decision variable as a dependent. Simpl...
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| Main Authors: | , |
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| Format: | Academic Paper |
| Published: |
2016-06-20.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/49715/ |
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Internet
http://eprints.undip.ac.id/49715/3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |