ANALISIS PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN, LOKASI, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Pengunjung Taman Joglo Cafe)
This research was conducted as a decline in sales at Taman Joglo Cafe for several months, so we have to know what factors that influence the purchase decision . This study aims to determine the effect of price perception, service quality, location, and word of mouth on purchase decision on Taman Jog...
Saved in:
Main Authors: | , |
---|---|
Format: | Academic Paper |
Published: |
2016-06-13.
|
Subjects: | |
Online Access: | http://eprints.undip.ac.id/49716/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Internet
http://eprints.undip.ac.id/49716/3rd Floor Main Library
Call Number: |
A1234.567 |
---|---|
Copy 1 | Available |