ANALISIS PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN, LOKASI, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Pengunjung Taman Joglo Cafe)
This research was conducted as a decline in sales at Taman Joglo Cafe for several months, so we have to know what factors that influence the purchase decision . This study aims to determine the effect of price perception, service quality, location, and word of mouth on purchase decision on Taman Jog...
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| Main Authors: | , |
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| Format: | Academic Paper |
| Published: |
2016-06-13.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/49716/ |
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