ANALISIS PENGARUH KETERSEDIAAN UANG DAN WAKTU, LINGKUNGAN TOKO, NILAI BELANJA HEDONIS, DAN EMOSI POSITIF TERHADAP PEMBELIAN TAK TERENCANA (Studi Kasus pada Pelanggan Lotte Mart di Kota Jakarta)

This research is motivated by intense competition in the modern retail industry in Indonesia. That is because a lot of new faces emerging modern retail players. However, there is one thing on consumer purchasing behavior in modern retailing that steal the show. Most consumers in major cities in Indo...

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Bibliographic Details
Main Authors: PRASETYA, Aries (Author), RAHARDJO, Susilo Toto (Author)
Format: Academic Paper
Published: 2016-06-28.
Subjects:
Online Access:http://eprints.undip.ac.id/49725/
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http://eprints.undip.ac.id/49725/

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