Pengaruh Persepsi Nilai, Brand Awareness dan Persepsi Risiko terhadap Keputusan Mengambil Kredit Pensiunan yang Dimediasi oleh Citra Merek di Bank Bukopin Cabang Semarang

This research was conducted in workshop PT. Bank Bukopin, Tbk., Semarang branch. Started from a finding which showed an indication that the consumer's decision to take a pension credit of workshop PT. Bank Bukopin.Tbk.,Semarang branch is still low. The objective of this research was to analyze...

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Main Authors: KURNIAWAN, Temy (Author), SOESANTO, HARRY (Author), Sufian, Syuhada (Author)
Format: Academic Paper
Published: 2016.
Subjects:
Online Access:http://eprints.undip.ac.id/50106/
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http://eprints.undip.ac.id/50106/

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