ANALISIS PENGARUH SPONSORSHIP, PENGALAMAN KONSUMEN, DAN PROMOSI PENJUALAN TERHADAP MINAT BELI KONSUMEN DENGAN KESADARAN MEREK SEBAGAI VARIABEL INTERVENING (Studi pada konsumen ekspatriat penerbangan domestik Garuda Indonesia)
This study aimed to analyze the influence Integrated Marketing Communication (IMC) consisting of Sponsorship, Customer Experience and Sales Promotion on Purchase Intention with Brand Awareness as a intervening variable (Studies on global consumers of Garuda Indonesia). Sponsorship is a gift of finan...
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| Main Authors: | , |
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| Format: | Academic Paper |
| Published: |
2016-09.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/50641/ |
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Internet
http://eprints.undip.ac.id/50641/3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |