STUDI PENGARUH CITRA MEREK,KUALITAS PRODUK, KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR BEBEK MEREK YAMAHA DI SEMARANG

This study aimed to analyze the influence of brand image, product quality, and quality of service to the purchasing decision motorcycle Yamaha brand trust as a variable mediators (intervening) of a study on consumers motorcycle Yamaha in Semarang. Brand image Yamaha motorcycle is being considered by...

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Bibliographic Details
Main Authors: WIJAYA, Jefry Pradipta (Author), SANTOSA, Suryono Budi (Author)
Format: Academic Paper
Published: 2016-11-03.
Subjects:
Online Access:http://eprints.undip.ac.id/50858/
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http://eprints.undip.ac.id/50858/

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