ANALISIS PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN, DESAIN PRODUK, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN COLD STORAGE (Studi pada konsumen PT. USAHA MUDA PUTRA JAYA)

This research reliable by the decreasing sales of cold storage at PT. USAHA MUDA PUTRA JAYA for several months. Then some factors that influence the purchase decision are need based on that public. This research is intended to know the perception effect of price, service quality, product design, and...

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Main Authors: GUNTORO, Hermawan (Author), KHASANAH , Imroatul (Author)
Format: Academic Paper
Published: 2016-12-01.
Subjects:
Online Access:http://eprints.undip.ac.id/51102/
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http://eprints.undip.ac.id/51102/

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