ANALISIS PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN CITRA MEREK TERHADAP MINAT BELI ULANG PADA SEPATU NIKE RUNNING DI SEMARANG MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING
The aim of this study is to analyse the effects of the product quality, the service quality, and the brand image towards consumers' repurchase intention of Nike running shoes by using customer's satisfaction as this study's mediator variable (intervening) of Nike running consumers in...
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| Main Authors: | , |
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| Format: | Academic Paper |
| Published: |
2016-11-02.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/51109/ |
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Internet
http://eprints.undip.ac.id/51109/3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |