ANALISIS PENGARUH SERVICE RECOVERY TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN SEBAGAI INTERVENING (Studi pada Pengguna Produk Perusahaan Nestlé)

This study aims to analyze the influence of service recovery on customer loyalty through customer satisfaction Nestlé. Service Recovery is a reason that gives value to consumers in choosing a product Nestlé. Non probability sampling used for sampling. Data were collected from 121 respondents were...

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Bibliographic Details
Main Authors: ADAM, Muhammad Rendra (Author), KUSUMAWARDHANI , Amie (Author)
Format: Academic Paper
Published: 2016-11.
Subjects:
Online Access:http://eprints.undip.ac.id/51140/
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http://eprints.undip.ac.id/51140/

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