ANALISIS PENGARUH STORE ATMOSPHERE DAN KUALITAS LAYANAN TERHADAP MINAT BELI MELALUI CITRA TOKO (Studi Pada Konsumen Toko Indomaret di Wilayah Kelurahan Tembalang)

This study aims to analyze the effect arising from the store atmosphere and quality of service to the image of the store and its implications to consumer purchase intention on Indomaret's stores in Tembalang sub-district. Variables was used in this research are store atmosphere and service qual...

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Bibliographic Details
Main Authors: HAFIZUDDIN, Rifqy (Author), KUSUMAWARDHANI , Amie (Author)
Format: Academic Paper
Published: 2016-11-08.
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Online Access:http://eprints.undip.ac.id/51156/
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http://eprints.undip.ac.id/51156/

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