ANALISIS PENGARUH KUALITAS LAYANAN DAN NILAI PELANGGAN TERHADAP CITRA MEREK DALAM MENINGKATKAN MINAT MEREFERENSIKAN (Studi Kasus Pada Rawat Inap RSUD Ungaran)

The purpose of this study was to analyze the influence of the core services quality, peripherals service quality and customers value to the brand image in increasing interest referencing. The object of this study is the inpatient service users of RSUD Ungaran. There were 101 respondents in this stud...

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Main Authors: HIDAYATI, Nurul (Author), SOESANTO, Harry (Author), SUFIAN, Syuhada (Author)
Format: Academic Paper
Izdano: 2016.
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Online dostop:http://eprints.undip.ac.id/51182/
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http://eprints.undip.ac.id/51182/

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