ANALISIS PENGARUH KUALITAS WEBSITE, LINGKUNGAN DAN DAYA TARIK KONTEN TERHADAP IMPULSIVE BUYING PADA WEBSITE OLX MELALUI PERILAKU HEDONIK
Along with era's development, there is a shift which consumers prefer to buy via online shopping rather than going straight to the mall or come to the store to buy something. This research aims to analyze the effect of website's quality toward hedonic behavior, to analyze the effect of env...
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| Main Authors: | , , |
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| Format: | Academic Paper |
| Published: |
2016.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/51190/ |
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Internet
http://eprints.undip.ac.id/51190/3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |