STUDI TENTANG PENGARUH KEMAMPUAN MERESPON PASAR DAN INOVASI PRODUK TERHADAP PENETRASI PASAR PADA KINERJA PEMASARAN (Studi Empiris pada: Industri Rumahan Telur Asin di Kabupaten Brebes)

This purpose of this study was to analyze the effect of the ability to respond to market and product innovation to the market penetration in marketing performance. The research's object which do in this cases are the Salted Egg Home Industry Brebes totaling 102 respondents was conducted by cens...

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Main Authors: MUTMAINNAH, Arifia Chamiatun (Author), SOESANTO, Harry (Author), SUFIAN, Syuhada (Author)
Format: Academic Paper
Published: 2016.
Subjects:
Online Access:http://eprints.undip.ac.id/51463/
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http://eprints.undip.ac.id/51463/

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