ANALISIS PENGARUH PERSEPSI HARGA, PROMOSI, DESAIN PRODUK, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MATIC (Studi Pada Yamaha Mataram Sakti Semarang)

This background of this research is the increasing number of matic motorcycle in market with their own unique features and characteristic. This phenomeon is related to incresing demand of society of practical vehicle that can cater society's needs of high mobility. This research aims to analyze...

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Main Authors: PAHLEVI, Anzaruddin Septian (Author), SUTOPO , Sutopo (Author)
Format: Academic Paper
Published: 2016-10-24.
Subjects:
Online Access:http://eprints.undip.ac.id/51591/
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