Perancangan Strategi Bisnis Toko Kelontong Model Offline to online (O2O) Menggunakan Framework ICDT (Information, Communication, Distribution, Transaction) Berbasis Mobile App

Perancangan Strategi Bisnis Toko Kelontong Model Offline to online (O2O) Menggunakan Framework ICDT (Information, Communication, Distribution, Transaction) Berbasis Mobile App

Perkembangan toko modern di Indonesia saat ini mempengaruhi perkembangan toko kelontong. Berdasarkan catatan Federasi Organisasi Pedagang Pasar Indonesia (FOPPI) periode 2004-2007, laju pertumbuhan supermarket mencapai 50% per tahun (Utomo, 2011). Hal yang perlu dikembangkan dalam usaha toko kelonto...

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Main Author: PURWANTINI, Ludfi Ika (Author)
Other Authors: Adiwijaya, Nelly Oktavia (Contributor), Santika, Gayatri dwi (Contributor)
Format: Academic Paper
Published: FAKULTAS ILMU KOMPUTER, 2020-07-29T04:29:38Z.
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