Co-Shopper and Price Moderation in the Influence of Tourist Ethnocentrism and Brand Images on Purchase Intention
Purchase intention provides a motivational effect that always recorded in the consumer mind and influential to their consumption behavior. The purpose of this study was to examine the role of co-shopper and price as moderating variables in the relationship between tourist ethnocentrism and brand ima...
Saved in:
Main Author: | |
---|---|
Format: | Academic Paper |
Published: |
BISMA (Bisnis dan Manajemen), Volume 12 Issue 2, April 2020,
2020-09-17T03:06:12Z.
|
Subjects: | |
Online Access: | Get Fulltext |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Internet
Get Fulltext3rd Floor Main Library
Call Number: |
A1234.567 |
---|---|
Copy 1 | Available |