Co-Shopper and Price Moderation in the Influence of Tourist Ethnocentrism and Brand Images on Purchase Intention
Purchase intention provides a motivational effect that always recorded in the consumer mind and influential to their consumption behavior. The purpose of this study was to examine the role of co-shopper and price as moderating variables in the relationship between tourist ethnocentrism and brand ima...
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| Format: | Academic Paper |
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BISMA (Bisnis dan Manajemen), Volume 12 Issue 2, April 2020,
2020-09-17T03:06:12Z.
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| Online Access: | Get Fulltext |
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