Pengaruh Service Quality, Brand Image, Brand Equity, dan Corporate Rebranding Terhadap Kepuasan dan Loyalitas Pelanggan Transmart Indonesia
Studi ini menganalisis pengaruh kualitas layanan, brand image, brand equity, dan corporate rebranding terhadap kepuasan dan loyalitas pelanggan Transmart. Penelitian ini merupakan penelitian explanatory dengan sampel berjumlah 200 responden yang diambil menggunakan teknik random sampling. Data diana...
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| Natura: | Academic Paper |
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Bisma: Jurnal Bisnis dan Manajemen,
2021-03-04T02:10:57Z.
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| Accesso online: | Get Fulltext |
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