Brand Trust for Creating Brand Loyalty in Automotive Products
Brand trust represents the willingness of consumers to rely on a brand while facing the risks with the expectation that the brand will provide positive outcomes. Brand loyalty explains brand commitment to enhance the willingness of consumers to rebuy certain products/services. This study aims to exa...
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| Main Authors: | , , , |
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| Format: | Academic Paper |
| Published: |
International Journal of Management (IJM),
2021-08-19T04:27:45Z.
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| Subjects: | |
| Online Access: | Get Fulltext |
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A1234.567 |
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| Copy 1 | Available |