Brand Trust for Creating Brand Loyalty in Automotive Products
Brand trust represents the willingness of consumers to rely on a brand while facing the risks with the expectation that the brand will provide positive outcomes. Brand loyalty explains brand commitment to enhance the willingness of consumers to rebuy certain products/services. This study aims to exa...
保存先:
| 主要な著者: | , , , |
|---|---|
| フォーマット: | Academic Paper |
| 出版事項: |
International Journal of Management (IJM),
2021-08-19T04:27:45Z.
|
| 主題: | |
| オンライン･アクセス: | Get Fulltext |
| タグ: |
タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!
|